Online Marketing Case Study: Abington Emerson Capital

Abington Emerson Capital is a commercial financier offering short-term bridge loans to small and medium sized businesses. Their main goal was improving lead flow generation, because they were struggling to find success scaling online or offline in their competitive market. 

8X

Increase in volume of leads

50%

Reduction of cost per closed sale

90%

Reduction is cost-per-lead

Strategy

  • Used Google AdWords and Bing to build out a user funnel for their ad campaigns 
  • Optimized CPA goals through testing ads for different demographics
  • Updated website to improve onsite performace for CRO 
  • Implimented captcha system to improve quality of leads 
  • Utilized general strategies to implove overall lead quality and lower CPL

Results

  • Increased total lead volume by 8X
  • Reduced cost per closed sale by 50%
  • Lowered overall cost per lead by 90%
     
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