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Online Marketing Case Study: AlphaDraft

AlphaDraft is a daily fantasy game for eSports. It provides fantasy eSports contests for cash and prizes. AlphaDraft needed to jumpstart its growth by generating thousands more registrations and depositors. It also needed to identify which traffic sources were ideal to drive that growth.

40,000+

New registrations

75%

Cost-per-registration reduction

50%

Cost-per-deposit reduction

Strategy

  • Open new campaigns in Facebook ads, Google Adwords, Twitter, Reddit, Youtube, and a number of smaller traffic sources, and identify which generates the most registrations and active depositors.
  • Test multiple user funnels to identify the best user experience that drives the best ROI. Testing Advertorials, Quizzes, Giveaways, and multiple long-form landing pages.

Results

  • Drove thousands of new depositors and registrations at an industry-beating cost-per-depositor. And drove tens of thousands of registrations at or below the target cost-per-registration.
  • We identified which traffic sources generated the lowest cost-per-conversion, highest conversion volume, and best user quality.
  • Helped Alphadraft post positive growth numbers, leading to their acquisition by Fanduel in 2015.
marketing case study
AlphaDraft
AlphaDraft Top Prize
AlphaDraft LoL.jpg

“Working with AlphaDraft highlights what MuteSix is all about — customer service. We worked hand-in-hand with the team at AlphaDraft to ensure every campaign launched with unique creative supported by reliable data.”

STEVE WEISS

CEO, MuteSix

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