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Ecommerce Case Study: Art of Tea

Art of Tea is a tea importer and wholesaler based in Los Angeles, California. They hand blend and custom craft the world’s finest organic teas and botanicals with careful selection directly from growers, each one offering a unique story. Art of Tea’s primary goals were to significantly expand their online B2C base while growing their current B2B sales.

6X

Return on ad spend

50%

Cost-per-purchase reduction

50%

CPA reduction

Strategy

  • Launched B2C channel on Facebook
  • Set up dynamic product ads to re-market their wide range of products to potential customers
  • Optimized CPA goals through testing ads for different products and product lines
  • Launched a new user acquisition strategy, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created
  • Build new landing page flows for different ad campaigns

Results

  • Regularly achieved a 6x return on ad spend
  • Reduced the CPA by 50%
  • Reduced the cost per purchase by 50%
  • Doubled number of online orders

Art of Tea case study
Iced Tea
Tea Spoons
Freshly Made Tea

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