<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=335828&amp;fmt=gif">

YouTube Content Case Study: BabyFirst TV

BabyFirst TV is more than a TV network, but also a destination for the millennial mom. Fun craft and DIY projects to complete with your kids. Bite-sized food videos for moms and kids to enjoy together! Inspirational and motivational stories, thoughts and quotes. A go-to destination for everything real moms want to talk about!

 

10X

Increase in new profitable audiences

5X

Increase in profitable views

50%

Decrease in CPC on average

Strategy

  • Identify new Spanish and English markets to drive profitable content to
  • Generate clicks below their target CPC
  • Gain positive ROI on each visitor that viewed their content
  • Test 100s of different audiences & identify which audiences are ROI positive
  • A/B tested video, images and content to optimize campaigns to reduce CPC

Results

  • Expanded number of new profitable audiences by 10X
  • Scale volume of profitable views by 5X
  • Optimized existing audiences and lowered CPC on average by 50%
  • Increased views across YouTube channel
Screen Shot 2017-12-26 at 5.02.34 PM.png
Screen Shot 2017-12-26 at 5.06.23 PM.png
Screen Shot 2017-12-26 at 5.06.31 PM.png
Screen Shot 2017-12-26 at 5.06.04 PM.png

Related Case Studies

MeUndies case study IG.jpg
MeUndies

MeUndies' Black Friday/Cyber Monday push on Instagram netted a 5x ROAS and significantly lower CPAs. How did we do it?

READ THE CASE STUDY
Grunt Style case study Facebook
Grunt Style

We implemented Instagram DPA to turn this top-of-funnel channel into a conversion machine. The result? A 40% drop in CPA.

READ THE CASE STUDY
Chicago Tribune

Newspapers today place a lot of importance on the size and quality of their email lists. You know what helps? An 80% reduction in CPE.

READ THE CASE STUDY
Chicago Tribune Facebook case study
Art of Tea

We launched Facebook as a new acquisition channel for the growing B2C side of the business and established a baseline 6x ROAS.

READ THE CASE STUDY
Art of Tea Facebook case study
SEE ALL CASE STUDIES

Let's work together

It all starts with a friendly chat to discuss your current goals and strategy. Book a consultation today with one of our marketing experts.

WORK WITH US