Ecommerce Case Study: BauBax
Hailed by Business Insider as the most highly funded piece of clothing in crowdfunding history, Baubax is the 6th most successful kickstarter ever. Baubax's multi-feature travel jackets attracted over 55,000 backers in total and raised over $11.5 million before even launching. Husband and wife team, Hiral Sanghavi and Yoganshi Shah, noticed a gap in the market for economical and efficiently designed travel jackets, and strove to create a product that addresses the many inconveniences that travelers face. Learn how MuteSix helped BauBax grow its revenue and increase conversions.