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Ecommerce Case Study: BauBax

Hailed by Business Insider as the most highly funded piece of clothing in crowdfunding history, Baubax is the 6th most successful kickstarter ever. Baubax's multi-feature travel jackets attracted over 55,000 backers in total and raised over $11.5 million before even launching. Husband and wife team, Hiral Sanghavi and Yoganshi Shah, noticed a gap in the market for economical and efficiently designed travel jackets, and strove to create a product that addresses the many inconveniences that travelers face. Learn how MuteSix helped BauBax grow its revenue and increase conversions. 

 

476%

Increase in Conversions

1.96X

Return on Ad Spend

1000%

Increase in Revenue

Strategy

  • Fully optimized marketing funnel from Facebook to website checkout
  • Targeted qualified and interested customers through the use of lookalike audiences and key demographics
  • Implemented video ads that were socially attractive, shareable, and informative
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created

Results

  • Scaled entire company revenue by 5X while maintaining similar CPA and ROAS
  • Reached more customers efficiently through virality of video content
  • Increased conversions by optimizing and improving the website
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