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Ecommerce Case Study: BioClarity

BioClarity is a skin-care company that uses plant-based products to help their customers acheive clearer skin. BioClarity's products are incorporated with their patented ingredient (Floralux), derived from the chlorophyll in plants, that naturally boosts skin health. Learn how MuteSix helped this company shine by increasing website purchases while decreasing CPA.

66%

Increase in Website Purchases 

41%

Decrease in CPA

133%

Increase in Impressions

Strategy

  • Create blended placement audiences for best practice optimization
  • Implemented organic Instagram story creative
  • Use influencers to target lookalike audiences
  • Use short attribution windows for remarketing to capture customers early

Results

  • Increased website purchases MoM since account acquisition
  • Lowered CPAs by capturing the IG story market space
  • Grew reach extensively MoM compared to similar time frames from previous years
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