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Email Outreach Case Study: Careers in Government

Careers In Government (CIG) is dedicated to matching qualified individuals with challenging and rewarding careers in government and the public sector. Additionally, CIG is a forum for the exchange of news and information of interest to more than 20 million Americans working, or seeking employment, in public sector occupations. CIG was created and developed by public sector employees!

 

30 - 35%

Increased Open Rate

10%

Response Rate

55+

In-person Meetings Generated

Strategy

  • Launched email outreach campaign via ToutApp
  • Generated 400-500 new prospects on a weekly basis through email scraping
  • Set up multi-variate email drip campaigns that would send custom emails depending on interest level, job title, location, etc.
  • Launched weekly email campaigns for the greater part of 12 months, reaching out to cold prospects to schedule phone and in-person meetings
  • Extensive subject line & email copy A/B testing

Results

  • Successfully generated an average of 15 in-person appointments per city, each stemming from one cold email outreach campaign
  • Increased open rates to 30-35% per campaign
  • Increased response rate to 10% per campaign
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