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Customer Acquisition Case Study: CCS

For over 25 years, CCS has been the premiere destination for everything skate, snow, and street inspired. Customers can shop online for boards, shoes, clothing, and more. CCS was looking to increase both new customer sales and purchases from existing customers.

4X

Increase in web traffic

40%

Target CPA reduction

5X

Average ROAS

Strategy

  • New user prospecting with acquisition ads on Facebook and Instagram
  • Completely re-build their remarketing funnel by building out a full product catalog to use in conjunction with Dynamic Product Ads
  • Product-focused creative around lifestyle; cool tricks
  • A/B test differing offerings, sales and images
  • Increase ad engagement

Results

  • Beat target CPA by 40% 
  • Increased website traffic by 4x
  • Built remarketing funnel which included full DPA product catalog
  • Average return on ad spend was 5x
  • Increasead ad engagement with 'tag a friend' campaign
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