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Content Case Study: Celebrity Net Worth

CelebrityNetWorth.com was founded in October 2008, and has since grown to become one of the most popular and influential celebrity finance outlets on the Internet. Celebrity Net Worth’s primary goals were to grow organic reach on Facebook and build an editorial process to create the best content.

 

30%

Increase in ad revenue

40%

Increase in organic reach

67%

Reduction in CPC

Strategy

  • A/B test headlines, images, audiences, and more to drive users to the site for the cheapest CPCs.
  • Identify audiences that would be most engaged with the lowest CPC and the highest time on site.
  • Improve their organic reach by testing content post variables on their Facebook page. Test time of day, day of week, image, and other variables.

Results

  • Improved and optimized content throughout the site and on social media.
  • Increased organic reach by 40% on Facebook.
  • Reduced CPC by two-thirds from paid channels.
  • Increased on-site ad revenue by 30%.
Celebrity Net Worth
CNW Kendall Jenner
CNW Steve Austin
CNW Kate Upton

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