Chicago Tribune is a daily newspaper owned by the Tribune Publishing Co. The primary goals of the campaign were to boost organic reach on Facebook, increase subscriptions, generate more qualified leads and increase eCommerce sales revenue.
MeUndies' Black Friday/Cyber Monday push on Instagram netted a 5x ROAS and significantly lower CPAs. How did we do it?
We implemented Instagram DPA to turn this top-of-funnel channel into a conversion machine. The result? A 40% drop in CPA.
Newspapers today place a lot of importance on the size and quality of their email lists. You know what helps? An 80% reduction in CPE.
We launched Facebook as a new acquisition channel for the growing B2C side of the business and established a baseline 6x ROAS.
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