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Google Analytics Case Study: Children's Hospital Los Angeles

Children's Hospital Los Angeles (CHLA) treats children throughout Southern California. CHLA needed help setting up Google Analytics to better track theirfunraisinggoals. They also had different landing pages on different URLs that needed to be incorporated into their Google Analytics account. Lastly, they needed a clean and easy dashboard for improved internal reporting.

 

Identified best referral partners

Increased quantity of donations

Increased quality of donors

Strategy

  • Set up a dashboard to properly track their donor funnel
  • Identify which pages converted higher, implement best practices across other pages
  • Understand which platforms and user flows brought in donations
  • Make onsite changes to improve the number and quality of donations
  • Clean up their Google Analytics dashboard to accurately reflect data

Results

  • Successfully implemented proper tracking through Google Analytics 
  • Identified best referral partners
  • Increased quantity of donations
  • Increased quality of donors
  • Created a clean and easy dashboard for improved internal reporting
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