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Ecommerce Case Study: Clutter

Clutter is a tech-enabled storage company that lets you store extra stuff without actually leaving your house. No more getting stuck in traffic just to put away camping gear, or completely unpacking a storage unit in order to locate a box of family photos. With Clutter, all your stored items are ready to view online, and getting them out of storage is as easy as ordering a pizza.

22%

Increase in activations

25%

Increase in leads

31%

CPA reduction

Strategy

  • Launch Clutter as an alternative to current storage solutions
  • Launch media buying on Facebook around acquiring customers who already had storage units, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos
  • Increase conversion to sign-up and then increase activations
  • A/B test different landing pages to get sign-ups
  • Scale business with a combination of awareness and conversion campaigns using Facebook and Adwords

Results

  • Increased awareness of Clutter as an alternative to traditional storage
  • Increased activations (paid clients) by 22%
  • Increased lead volume by 25%
  • Reduced CPA by 31%
Clutter case study
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Clutter vs the other guys
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