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Ecommerce Case Study: Craftsy

Craftsy is an online community for passionate crafters to discover inspiring projects and supplies, helpful blog posts, and exciting online classes with pro instructors. Whether you’re a quilter, knitter, or cake decorator, there’s something for everyone! Craftsy’s primary goals were to increase registrations for classes and increase sales of new customers month-over-month.

40%

Cost-per-registration reduction

30%

Cost-per-lead reduction

5X

Profitable audience reach increase

Strategy

  • Used Dynamic Product Ads to re-market their products to customers
  • Optimized CPA goals through testing ads for different product lines
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created
  • Build new landing page flows around an advertorial for a top-selling class
  • Test out direct linking to blog posts with a strategy centered around re-marketing ad messaging

Results

  • Reduced cost-per-registration by 40%
  • Reduced cost-per-lead by 30% (free class registration)
  • Significantly increased conversions from video creatives
  • Identified new profitable audiences & scaled profitable audience reach 5X
Craftsy case study
Craftsy Artisan Bread
Craftsy French Desserts
Craftsy Pie Crusts.jpg

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