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Ecommerce Case Study: CreditIQ

CreditIQ is a trusted platform for online sales by knitting together the best dealers with the best lenders to make online car sales a reality today. CreditIQ’s primary goals were to gain more qualified leads to provide loans to and increase app usage.

60%

CPL reduction

45%

CPI reduction

2X

Conversion rate increase

Strategy

  • Scale business with a combination of awareness and conversion campaigns using Facebook and Adwords
  • Increase app installs and then increase activations within the platform
  • A/B test different landing pages
  • Deeplinking campaigns (re-engagement)
  • Email acquisition campaigns (Lead Ads)

Results

  • Dramatically lowered CPL by 60%
  • Reduced cost-per-install by 45%
  • Significantly increased conversion rate by 2X
CreditIQ case study
CreditIQ loans
CreditIQ home loan
CreditIQ student loans

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