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Ecommerce Case Study: DSTLD

DSTLD is an online clothing clothing brand and retailer that aims to sell high quality products for an afforbale price that can compete with all major fast fashion retailers. DSTLD revolutionized the fashion industry by allowing their customers to invest in the company and believes in being transparant  

38%

Cost-per-acquisition reduction

28%

Increase in engagement

50%

Growth of profitable audiences

Strategy

  • Use Dynamic Product Ads to re-market their products to customers
  • Scale current media buying on Facebook by A/B testing diferent combinations of creative, video, copy and landing pages 
  • Build new landing page flows
  • Expand ad reach by finding new profitable audieces on Facebook and Instagram

Results

  • Drove down CPA by 38% while scaling spend
  • Grew profitable audiences by 50%
  • Tested creative led to 28% higher engagement
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