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Ecommerce Case Study: EnergyFirst

EnergyFirst is one of the countrys leading providers of quality nutrition supplements and cutting-edge health education. They offer effective solutions for people interested in smart, healthy weight loss and a healthy lifestyle.

38.2%

Cost-per-acquisition reduction

2.89x

Return on ad spend

45%

Growth of profitable audiences

Strategy

  • Optimized campaigns by layering various interest over lookalike audiences and focusing on the top 2 selling products
  • Changed customer acquisition strategy by targeting more mature audiences that were health conscience and stayed away from young gym enthusiasts
  • Based on customer insights, produced various creatives that focused on the health benefits, natural characteristics, and 5-star reviews

Results

  • Averaged a 2.89x return on ad spend
  • Reduced the cost to acquire a new customer by 38.2% below target goal
  • Grew profitable audiences by 45%
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