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Ecommerce Case Study: Flex Watches

Flex watches creates unique time pieces that each represent a different cause. With each sale, they donate 10% to the charity that the watch correlates to. They carry lines for both men and women. Time to make a difference with cool watches.

45%

CPA reduction

3X

Conversion rate increase

5X

Increase in sales of most profitable products

Strategy

  • Re-energize sluggish online sales and turn-around poor performance.
  • Optimized CPA goals through testing ads for different product lines
  • Scale current media buying on Facebook, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created
  • A/B test different landing pages
  • Leverage celebrity backed products through Facebook custom audiences
  • Test out different incentives, discounts and offers

Results

  • Reduced cost-per-sale by 45%
  • Significantly increased conversions over 3X
  • Continuously maintained a low CPA, dropping it far below previous CPAs
  • Expanded the number of profitable product lines 5X
Flex Watches case study
Flex Watches Tyga
Flex Watches living in the now
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