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Ecommerce Case Study: Gold Gods

Gold Gods are purveyors of unique designer gold jewelry and accessories that specialize in sourcing the latest trends in urban fashions and street culture. 

42%

Increase in MoM Revenue

158%

Increased Spend MoM

30.8%

Increased Transactions MoM

Strategy

  • Implement display remarketing to help spread the brand's presence with an acclaimed audience
  • Created a widespread nonbranded campaign to attract new customers to the brand
  • Incorporate a split Shopping campaign that was able to help us generate more efficient CPA

Results

  • Reached 64,000 new customers through non-branded search efforts.
  • Increased website purchases by incorporating Display and Dynamic remarketing ads
  • Increased efficiency through automated bidding strategies
gold gods
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