User Acquisition Case Study: Hairdoo

Hairdoo is an on demand haircut service that connects you to a top notch hair artist and will send them to you where ever you are. Hairdoo's goal was to expand in their existing market (Los Angeles) and focus on driving large numbers of new users in this competitive market. 

5X

Increase of app installs

3X

Reduction on cost per app install 

2.1X

Increase in number of active app users 

Strategy

  • Target multiple different demographics to significantly increase app installs
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created
  • Tested a huge range of different messaging, creatives and funnels to identify the most effective ad copy and user journey.

Results

  • Increased app installs in LA by 5X
  • Reduced the cost per app install by 3x
  • Increased the number of active app users by 2.1X
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