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Ecommerce Case Study: JibJab

Founded in 1999 by brothers Evan and Gregg Spiridellis, JibJab has made a name for itself with its personalized eCard and messaging services. Learn how MuteSix helped JibJab effectively scale while still reducing CPA. 

 

4X

Holiday Season Growth

33%

Decrease in CPA

2X

Increase in Scale

Strategy

  • Leveraged our creative studio to build engaging video ads quickly
  • Expanded international targeting efficiently to drive growth
  • Analyzed advanced attribution models to forecast CPA
  • Used Video Carousel Ads to show viewers the many fun ways they could cast themselves in a JibJab video card

Results

  • 33% decrease in CPA from leveraging better video creative formats
  • Increased scale 2x with international targeting
  • Increased scale 2x with front loading holiday budgets due to better attribution modeling
  • 4x previous year Christmas Holiday scale while reducing CPA
  • Reduced Valentines Day CPA by 25% compared to previous year
JibJab landing page.png
Jib Jab- Holiday ECard
Jib Jab- Santa's Twerkshop

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