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Google AdWords Case Study: Kids & Teens Medical Group

KTMG has multiple urgent care locations in Los Angeles County. They have a successful history of providing quality, compassionate healthcare to children and teens with same-day sick visits and school physicals. Their pediatricians are dedicated to providing families with the highest degree of health care. Through their use of centralized medical records, they are able to assess all medical information from any of their pediatric medical care offices or extended hours pediatric care locations.

 

203%

Lead volume increase

26%

Cost-per-conversion decrease

100%

Mobile ad sales increase

Strategy

  • Generate more leads to Urgent Care Facilities using the Google Search Network
  • Increase lead volume
  • Lower lost per conversion
  • Use Search Ad’s for mobile devices
  • Hyper-local focus on all campaigns

Results

  • Increased lead volume by 203%
  • 26% decrease in cost per conversion
  • 100% of new online conversions coming from AdWords were coming from mobile ads
  • Increased local awareness
KTMG case study
KTMG Urgent Care Access
KTMG Physician Access
KTMG Appointment Access

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