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Customer Acquisition Case Study: LeaseVille

LeaseVille is an online lease-to-own store offering payment plans on today's hottest selling, brand name products that are brand new & factory sealed. Shop from the comfort of your home and get your order delivered right to your doorstep. LeaseVille's goal was to increase sales and reach new audiences. 

65%

Decrease in cost-per-sale

25%

Increase in profitable product lines 

2.5X

Increase in average order value

Strategy

  • Increase CTR and conversions by A/B testing creatives, products, copy and CTAs.
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences and identifying the highest converting products.
  • Identify the best performing customers and create look-a-like audiences to increase customer base and lower CPA.
  • Increase the amount of products that would sell on the site.

Results

  • Decreased cost-per-sale by 65%
  • Expanded profitable product lines by 25%
  • Increased average order value by 2.5x
  • Increased the number of product lines that sold
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