<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=335828&amp;fmt=gif">

Internet Marketing Case Study: Love Goodly

Love Goodly is a bi-monthly subscription box for the health and world conscious woman. Each box features beauty and lifestyle products that are eco-friendly, nontoxic, and vegan, so you can feel good and look good without harming the planet. Love Goodly’s primary goals were to decrease their CPA and increase sales of new customers month-over-month. 

47%

Cost-per-aquisition reduction

34%

Conversion rate increase 

2.5X

Increase in daily site visitors 

Strategy

  • Optimized website UX/UI to increase conversion rates 
  • Used Dynamic Product Ads to re-market their products to customers
  • Optimized CPA goals through testing ads for different customer demographics
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created
  • Test out direct linking to blog posts with a strategy centered around re-marketing ad messaging

Results

  • Reduced cost-per-acquisition by 47%
  • Increased customer conversion rate by 34%
  • Increased daily site traffic by 2.4X
     
Love Goodly website
Love Goodly monthly subscription box banner
Love Goodly subscription box banner
Love Goodly Box

Related Case Studies

MeUndies case study IG.jpg
MeUndies

MeUndies' Black Friday/Cyber Monday push on Instagram netted a 5x ROAS and significantly lower CPAs. How did we do it?

READ THE CASE STUDY
Grunt Style case study Facebook
Grunt Style

We implemented Instagram DPA to turn this top-of-funnel channel into a conversion machine. The result? A 40% drop in CPA.

READ THE CASE STUDY
Chicago Tribune

Newspapers today place a lot of importance on the size and quality of their email lists. You know what helps? An 80% reduction in CPE.

READ THE CASE STUDY
Chicago Tribune Facebook case study
Art of Tea

We launched Facebook as a new acquisition channel for the growing B2C side of the business and established a baseline 6x ROAS.

READ THE CASE STUDY
Art of Tea Facebook case study
SEE ALL CASE STUDIES

Let's work together

It all starts with a friendly chat to discuss your current goals and strategy. Book a consultation today with one of our marketing experts.

WORK WITH US