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Ecommerce Case Study: Mott & Bow

Alejandro Chahin decided to create Mott & Bow when he noticed the gap in the market for great quality denim at an affordable price. Born into a family of denim manufacturers, Chahin strives to channel over 30 years of denim expertise in every pair of handcrafted jeans.  Learn how MuteSix helped Mott & Bow improve their metrics across the board, from reducing their cost per action to increasing their return on ad spend.

33%

Reduce in CPA 

300%

Increase in Conversions

33%

Increase in ROAS

Strategy

  • Implemented new video strategies that stressed value props and infiltrated news feeds to lower CPA
  • Expanded targeting to tap into female demographic, allowing scale on a new tier
  • Used User Generated Content and Lifestyle ads to create product hype

Results

  • Scaled account to new highs of about 10k a day for several weeks during the fall, winter, and spring months
  • Raised awareness and effectiveness of campaigns for the female demographic
  • Effectively scaled in both male and female demographics
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