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App Marketing Case Study: Pluto TV

Pluto TV is a free online television service broadcasting over 100 live channels full of TV shows, movies and Internet videos hand-picked by people who love entertainment. Pluto needed to significantly increase viewership to both their mobile app and desktop application. Driving viewers as cheap as possible, while acquiring users who showed a higher retention rate.

500,000+

App installs

50%

Cost-per-install reduction

3,000%

Installs-per-month increase

Strategy

  • We focused our app install campaigns on a select group of channels. Only targeting audiences that we knew were within the correct demographics and only within the United States and England.
  • We tested audiences on 12 app install platforms, including Facebook and Twitter, to identify the best audiences to drive installs.

Results

  • Managed 500,000+ app and desktop installs, consistently hitting goals.
  • Drove hundreds of thousands of app installs well below their target CPA.
  • Identified the demographics and interests of the lowest-cost users.
Pluto TV case study
Pluto TV James Brown
Pluto TV Dog
Pluto TV Lebron James

“The Mutesix team are experts at user acquisition. They managed our paid acquisition campaigns including our Facebook ads, Admob ads, and Twitter ads, and helped us generate thousands of new users a month, while staying below our target CPI. I would highly recommend them to any company looking to grow their business.”

ILYA POZIN

Founder, Pluto TV

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