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Email Marketing Case Study: PreHeels

PreHeels—a clear protective spray that helps protect feet from blisters, irritations, cuts and chafing for up to 12 hours—was created from 3 years of research and development. The protective foot spray company used email for mid-funnel marketing, resulting in a 24% revenue growth month-over-month.

 

24.5%

MoM Revenue Growth

63%

MoM List Growth

30%

Email Pop-up Conversion Rate

Strategy

  • Create a product launch email strategy.
  • Close customers coming in via various channels who didn’t purchase.
  • Build out an email Welcome Series for new leads and first-time customers.
  • Create a triggered Abandoned Cart series to get customers to complete their purchase.
  • Launch a Retention Series to convert one-time buyers into repeat customers.
  • Test a range of copy, creative and coupons to drive sales and increase LTV.

Results

  • Averaged 63% List growth MoM from December 2016 to April 2017.
  • Completely built out their email marketing strategy including a Welcome Series to new customers and leads, Abandoned cart series and Retention series to one-time purchasers.
  • Lowered Unsubscribe rate to 7% on Campaign Email Sends.
  • Exponential email list growth through high converting lead magnets and exit pop-ups through out the website.
Email Marketing Case Study PreHeels

“MuteSix has been an invaluable partner in managing virtually all of our digital touch points with customers including the creation of a thoughtful (non-spammy) email marketing program to ensure our customers get the best results from our products and to find, engage with, and reward all those who love us.”

ADAM KOLOM

Founder, PreHeels

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