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Ecommerce Case Study: Quay Australia

Founded in 2004 by music lovers Linda and Allen Hammond,  Quay Australia was born roadside on the festival circuit. The fashion-forward and affordable brand quickly amassed a cult following and established a unique social media presence, gracing the faces of countless celebrities and influencers.  Learn how MuteSix helped Quay Australia drive purchases and increase returns on ad spend.

56%

Increase in Purchase Volume

4X

Return on Ad Spend

100%

Increase in Spend

Strategy

  • Used Dynamic Product Ads to re-market their products to customers
  • Launched Dynamic Product Ads based on lifestyle imagery rather than product imagery
  • Used User Generated Content as the main ad creative
  • Expanded beyond Lookalike audiences by incorporating more Interest Targeting

 

Results

  • Increased purchase volume significantly
  • Scaled campaign profitably
  • Saw positive Return on Ad Spend based on a restrictive attribution model
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