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Crowdfunding Case Study: Rayton Solar

Rayton Solar is a California-based solar panel company that aims to develop the world’s most cost-effective source of energy. By bringing together essential particle accelerator technology and solar energy manufacturing, Rayton has created silicon cutting and handling techniques that can be leveraged to transform the way electricity is generated around the world. 

558%

Impression Increase

35%

Increase in Investments

15%

Increase in Average Investment

Strategy

  • Created lead generation campaigns targeting investors segmented by investment potential
  • Leveraged third-party content in ads to increase social credit and drive more traffic to the site
  • Targeted high-intent audiences for remarketing efforts

Results

  • Increased overall number of impressions and traffic to website
  • Increased number of investors
  • Increased total dollar amount of investments
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