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Ecommerce Case Study: Ring

Founded in 2012 by Jamie Siminoff, Ring is a global company that manufactures a range of home security products that incorporate outdoor motion-based cameras and doorbells, such as the Ring Video Doorbell. Ring products have been featured on the ABC show Shark Tank and in 2018, Ring was bought by Amazon. Learn how MuteSix helped Ring generate views on UGC, and scale significantly while still decreasing CPA. 

 

300%

Increase in Scale Spend

40 Million+

Generated Views on Content

52%

Decrease in CPA

Strategy

  • Leveraged user-generated video content
  • Segmented prospecting audiences based on age and gender demographics
  • Retargeted site traffic brought in by TV ads
  • Utilized Lookalike Audiences based on previous purchase history and Average Order Value

Results

  • Scaled and grew channel significantly
  • Decreased CPA by 52%
  • Reached more customers efficiently through virality of video content
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Ring.com Case Study Video 1
Ring.com Case Study Video 2

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