Launch lead generation ads on Facebook for new email sign-ups
Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new video, images, and copy combinations
Build out awareness capmaigns on Facebook to drive more website visitors
Increased return visitors by 55%
Reduced CPC 3X while continuing to scale
Brought CPA down to $0.20 per new email sign-up
Related Case Studies
MeUndies' Black Friday/Cyber Monday push on Instagram netted a 5x ROAS and significantly lower CPAs. How did we do it?
We implemented Instagram DPA to turn this top-of-funnel channel into a conversion machine. The result? A 40% drop in CPA.
Newspapers today place a lot of importance on the size and quality of their email lists. You know what helps? An 80% reduction in CPE.
Art of Tea
We launched Facebook as a new acquisition channel for the growing B2C side of the business and established a baseline 6x ROAS.