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Lead Generation Case Study: ROHO

ROHO is one of the largest sources for on-demand sermons and religious inspiration. ROHO wanted to get more site visitors, sign ups, and return users.

55%

Increase in return visitors 

3X

CPC reduction

20¢

CPA for email sign-up

Strategy

  • Launch lead generation ads on Facebook for new email sign-ups
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new video, images, and copy combinations
  • Build out awareness capmaigns on Facebook to drive more website visitors

Results

  • Increased return visitors by 55%
  • Reduced CPC 3X while continuing to scale 
  • Brought CPA down to $0.20 per new email sign-up
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