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Ecommerce Case Study: Sole Society

Founded in 2011, Sole Society is a lifestyle brand of women's shoes, bags and accessories that strives to deliver fashion without sacrifice. With an emphasis on fast fashion, Sole Society's goal is to supply quality, trendy products at an affordable price point. Learn how MuteSix helped Sole Society reach new audiences, increase conversions, and reduce CPA.

40%

Reduction in CPA 

35%

Increase in ROAS

2X

Profitable Scale

Strategy

  • Segmented audiences to target top performing demographics
  • Implemented a full-funnel marketing approach
  • Incorporated lookalike audience targeting
  • Scaled current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created 

Results

  • Increased website purchases and conversion rates
  • Reduced CPA and increased overall spend
  • Increased reach and impressions through new audiences
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