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Facebook Case Study: SONDORS Electric Car

SONDORS Electric Car company successfully surpassed its $1 million goal through equity crowdfunding. Their challenge was to raise the remaining $400,000 within 5 weeks, however, upon getting close to their goal, it was increased to $1.2 Million which was reached on its final day of campaigning.

120X

Return on investment

950+

Investors acquired

$5

Cost-per-action

Strategy

  • Tested various lookalike audiences of investors.
  • Retargeted to high intent visitors with ads that included a countdown to provide a sense of urgency.
  • Meticulously monitored comments and questions on all ads to answer all investment questions.

Results

  • More than doubled the number of investors in 5 weeks (900+ to 1,872)
  • Raised over $600,000 with only $5,000 spent on ads.
  • Achieved a ~$5 campaign CPA
SONDORS case study
SONDORS blue
SONDORS silver
SONDORS interior

“I want to make a $10,000 electric car everyone can afford. This is a great win for all of us who want to drive electric.”

STORM SONDORS

CEO, Sondors Electric Car Company

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