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Ecommerce Case Study: Sports Research

Established in 1980, Sports Research is a family-run company dedicated to providing the highest quality health and wellness products at an affordable price. Learn how MuteSix helped Sports Research increase spend and purchase volume, while still decreasing CPA. 

20%

Increase in Spend

278%

Increase in Purchase Volume

70%

Decrease in CPA

Strategy

  • Utilized IG stories to significantly increase new customer acquisition
  • Expanded from Lookalike audiences to successful interest audience targeting
  • Made re-marketing campaigns more efficient, significantly lowering CPA
  • Created highly engaging ad creatives

Results

  • Significantly scaled both cold customer acquisition and re-marketing campaigns
  • Lowered CPA by more than half while increasing spend
  • Increased conversion rate of Facebook as a channel by more than 200% through improved targeting
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