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App Marketing Case Study: Swavy

Swavy is a fashion app where users can easily identify and buy trendy clothes worn by celebrities, while also finding more affordable alternatives for the more price consciousconsumer. Swavy's main goals were to lower CPC and increase their total number of app downloads. 

80%

Cost-per-click reduction

40%

Cost-per-download reduction

5X

Audience reach increase

Strategy

  • Optimize CPA goals through A/B testing ads for different celebrity images, audiences, and copy
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created
  • Expanded the business into international markets

Results

  • Reduced cost-per-click by 80%
  • Expanded new profitable audiences by 5X
  • Decreased cost-per-download by 40%
     
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