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Google Analytics Case Study: Tala

Tala’s smartphone app uses alternative data to deliver instant credit and help customers build their financial identities. Unlike traditional credit scoring, our proprietary underwriting models draw on thousands of mobile data points including network diversity, social connectedness, geographic patterns, and financial transactions to score customers in real time, without a need for formal credit history.

 

Identified best referral partners

Improved actionable data tracking

Implemented cross platform tracking using GA

Strategy

  • Set up a dashboard to properly track their borrower funnel accross multiple platforms (app and web)
  • Identify the best refferral sources
  • Understand the most valuable actions a user could take
  • Clean up their Google Analytics dashboard to accurately reflect data

Results

  • Successfully implemented proper cross platform tracking through Google Analytics
  • Identified best referral partners
  • Improved actionable data tracking
  • Increased understanding of borrower behavior and what the most valuable actions are
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