Ecommerce Case Study: Tracksmith

Tracksmith is an independent running brand that honors the Amateur Spirit upon which the sport was founded and champions the Running Class,  the non-professional yet competitive runners dedicated to the pursuit of personal excellence. Tracksmith offers well-considered and authentic products for training, racing and recovery with the mindset to celebrate, support and add to running’s distinct culture. Learn how MuteSix helped Tracksmith increase conversions and their returns on ad spend.

77%

Increase in Conversions 

14%

Decrease in CPA

32.14%

Increase in ROAS

Strategy

  • Implement a full-funnel marketing approach
  • Create segmented audiences through interests and behaviors
  • Incorporate Lookalike audience targeting

Results

  • Lowered CPA and increased CTR through targeting more segmented audiences
  • Increased website purchases by incorporating DPA ads in remarketing efforts
  • Increased impressions through improved targeting/bidding strategy
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