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Lead Generation Case Study: uBiome

uBiome is the leading microbial genomics company with a mission to transform research into useful products based on the micro-biome. Using machine learning, artificial intelligence, and advanced statistical techniques, uBiome analyzes the microbes in customer samples. Through research with thousands of citizen scientists and dozens of universities, including Harvard, Stanford, UCSF and others, uBiome has gathered millions of data points and built a set of tools that has enabled them to create clinical tests for doctors and patients. Learn how MuteSix helped uBiome increase conversions, returns on ad spend, and order volume.  

 

 

7.1X

Return on Ad Spend 

94.8%

CPA reduction

60X

Increased order volume

Strategy

  • Utilized complex bidding strategies and keyword mining to grow uBiomes Google AdWords campaigns
  • Applied bid modifications based on device, demographic, and geographic data to optimize growth and efficiency
  • Created landing pages to match relevant search terms
  • Strategically bid on terms related to gut health, digestive disorders, micro-biome testing, and many other related categories to capture high volume traffic

Results

  • Generated a 7.1X ROAS through Google AdWords campaigns
  • Dominated the 1st position key word slot on Google
  • Reduced CPA by 94.8X
  • Increased order volume by 60X
  • Improved user experience and increased conversation rate
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