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Social Growth Case Study: We Are The Mighty

We Are The Mighty (WATM) is the military's media and lifestyle brand. WATM celebrates service with stories that empower and inspire. Specialties: Authentic military-themed content, branded entertainment, advertising, live events, strategic communications and marketing. We Are The Mighty‘s primary goals were to drive engaged users to their website and grow their organic social traffic.

75%

Reduction in CPC

700%

Audience size growth

300%

Increase in page likes

Strategy

  • Identify new audiences and gain brand visibility online and specifically on Facebook
  • Drive website traffic up by A/B testing high converting content for Facebook
  • A/B test images, video and copy to lower CPC
  • Fulfill advertising goals by driving specific numbers of impressions orver a certain period of time

Results

  • Decreased CPC by 75%
  • Increased Facebook page followers by 300%
  • Increased profitable audiences 700%
  • Increased user engagement across all channels
  • Increased ad revenue on website
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