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App Marketing Case Study: WineSimple

WineSimple is an app for wine lovers with one goal; make finding good wine simpler. The app uses a combination of knowing your favorite wines and a taste preference quiz to build a personalized list of wine's for you. WineSimple’s primary goals were to increase lead generation and increase audience size month-over-month.

70%

Cost-per-lead reduction

400%

Increase in lead growth month-over-month

3X

Audience size increase

Strategy

  • Used Dynamic Product Ads to re-market their products to customers
  • Optimized CPA goals through testing ads for different product lines
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created
  • Build new landing page flows around an advertorial for a top-selling class
  • Test out direct linking to blog posts with a strategy centered around re-marketing ad messaging

Results

  • Grew number of leads by 400% month-over-month
  • Reduced cost-per-lead by 70% 
  • Identified new profitable audiences & scaled profitable audience reach 3X
Wine Simple App
WineSimple App
WineSimple Ad
Wine Simple Instagram Ad

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