Looking good even at the 19th hole.

Inspired by The Murray Brothers' off-the-cuff mentality, William Murray Golf was created on the notion that life and golf don't have to be so serious. Keep it light, have fun, and bring personality onto the course. William Murray Golf turned to MuteSix with the challenge of acquiring new customers who would embrace and "unleash their inner Murray".  

20X

return on ad spend over one weekend with Google Ads

15%

decrease in CPA across all Google products

3X

increase in scale within 30 days

Strategy

Used Google Ads to build out a user funnel for their ad campaigns 

Optimized CPA goals through testing ads for different demographics

Updated website to improve onsite performace for CRO 

Used scarcity copy angles for product ads to drive more conversions

Increased conversions by delivering more relevant ads through DPA campaigns

"William Murray Golf had tremendous success on Google. As a team, we worked together to find high performing creative that lead to increased sales while keeping their brand tone and personality in-tact."


- Steve Weiss, CEO, MuteSix
Mashup 2

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