Travel secrets

MuteSix set out to showcase the value and beauty of the crowdfunded BauBax product—a unique travel jacket that includes a neck pillow.

7X

increase in MoM sales

Getting Results with Facebook ads

$1 million+

in sales in one month

Strategy

MuteSix’s in-house creative team produced simple videos of a person showing the features of the “the coolest jacket ever” - from the eye pillow to secret drink pockets. Using a direct-to-camera narration held audience's attention while demonstrating the value of this fun and pain-solving product. The narrator struck a mild, entertaining tone, joking about traveling through weird areas and blowing a kiss when she donned the jacket’s attached gloves.

The creative team shared the videos with audiences who were similar to friends of people who liked the BauBax Facebook Page, people with coupon interests and people interested in crowdfunding. The agency then followed up with a 10% off promotion to increase urgency and encourage sales. During the course of the campaign, BauBax made over one million dollars in sales: a 7X increase over the previous month.

"Within 3 weeks, MuteSix was able to align our Facebook video creative, media buying and sales funnel strategies to brilliantly produce a 7X revenue increase while maintaining our return on ad spend goals."


- Hiral Sanghavi, Co-Founder and CEO, BauBax
Mashup (1 min)

Read the official Facebook case study

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