Carbon38 stitches together custom intent audiences with YouTube Shopping for greater RoAS.

Carbon38 is the premier e-commerce destination for performance fashion. Offering our own branded label, an expertly curated selection of contemporary brands, and exclusive collaborations, we aim to push and blur the boundaries between functional activewear and progressive street style, licensing women to be bold.

15X

RoAS with YouTube Remarketing

17%

uplift in branded search volume

<$20

CPA from YouTube Leads

Strategy

Carbon38 used custom intent audiences on YouTube to improve targeting for video ads. By combining in-video ads displaying colors and prices for products customers previously expressed interest in via Google Search with that product’s page just one click away, Carbon38 simplified the purchase process for mobile and desktop users and boosted brand awareness for Takara leggings among Millennial shoppers, an uplift it measured with video views.

"YouTube's tools are instrumental in growing our digital acquisition efforts. The insights and best practices have set Carbon38 up for success."


- Marc Gutierrez, Paid Acquisition Manager, Carbon38
Mashup (1 min)

Read the official Google case study

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