From mobile to your home.

goPuff is an on-demand delivery service launched in Philadelphia in 2013. The company, which has since expanded across the US, delivers thousands of convenience items—snacks, drinks, office supplies and more—to your door in 30 minutes or less.

35%

increase in app installs

30%

decrease in cost per install

35%

decrease in cost per purchase after download

Strategy

goPuff partnered with internet marketing company MuteSix to help manage and execute a 2-pronged campaign to first introduce people to the app, and then encourage them to install and make a purchase through it.

The team first examined its Audience Insights dashboard to determine the best audience to target with this campaign. It then used Power Editor to build a series of mobile app install ads, which direct people to the app store where they can immediately download the app. The ads were optimized for all placements: Facebook, Instagram and Audience Network.

"Facebook has been a big success for goPuff’s marketing. As we enter new markets, we depend on Facebook’s wide array of targeting capabilities to efficiently spread word of our service to potential new users. As our audience grows, Facebook gives us a great platform to re-engage with existing customers and drive them back to our app and website, improving retention."
- Jake Levin, Marketing Director, goPuff
Mashup (1 min)

Read the official Facebook case study

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