goPuff is an on-demand delivery service launched in Philadelphia in 2013. The company, which has since expanded across the US, delivers thousands of convenience items—snacks, drinks, office supplies and more—to your door in 30 minutes or less.
increase in app installs
decrease in cost per install
decrease in cost per purchase after download
goPuff partnered with internet marketing company MuteSix to help manage and execute a 2-pronged campaign to first introduce people to the app, and then encourage them to install and make a purchase through it.
The team first examined its Audience Insights dashboard to determine the best audience to target with this campaign. It then used Power Editor to build a series of mobile app install ads, which direct people to the app store where they can immediately download the app. The ads were optimized for all placements: Facebook, Instagram and Audience Network.