Grunt Style Uses Outbrain to Drive 82% New Traffic.

MuteSix’s content strategy for Grunt Style included American Grit, an online magazine and blog, targeting the brand’s audience.

82%

of Outbrain traffic is new traffic

50%

lower bounce rate vs. overall traffic

2X

page views per visitor vs. overall traffic

Strategy

The agency experimented with using both male and female images and chose photos of people in natural, All-American environments, to correspond with the content they were amplifying.

MuteSix also created separate campaigns for platforms – desktop, mobile, and tablet – so they could optimize their creative and traffic sources accurately for each platform.

Whereas they started with more generic campaigns, as they continued to test their content, they pivoted toward more male-centric and apparel-focused creatives, as it ultimately performed the best.

"So what led me to work with Mutesix was talking with Steve, their CEO. That he actually not only cared, but he actually knew what he was talking about. The guy was on the cutting edge of the knowledge, the algorithms, what's hot right now, trends on social media, digital media, et cetera."


- Daniel Alarik, Founder/CEO
Grunt Style

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