MuteSix’s content strategy for Grunt Style included American Grit, an online magazine and blog, targeting the brand’s audience.
of Outbrain traffic is new traffic
lower bounce rate vs. overall traffic
page views per visitor vs. overall traffic
The agency experimented with using both male and female images and chose photos of people in natural, All-American environments, to correspond with the content they were amplifying.
MuteSix also created separate campaigns for platforms – desktop, mobile, and tablet – so they could optimize their creative and traffic sources accurately for each platform.
Whereas they started with more generic campaigns, as they continued to test their content, they pivoted toward more male-centric and apparel-focused creatives, as it ultimately performed the best.
"So what led me to work with Mutesix was talking with Steve, their CEO. That he actually not only cared, but he actually knew what he was talking about. The guy was on the cutting edge of the knowledge, the algorithms, what's hot right now, trends on social media, digital media, et cetera."