How Grunt Style Re-Engages Over 12% of Site Visitors in Messenger

Grunt Style’s mission is to deliver the highest quality, most patriotic apparel on the planet, straight to your front door. Backed by their unbeatable “Beer Guarantee”, Grunt Style is a quintessential American brand. Grunt Style employs over 400 veterans and patriots and has amassed an army of 2.6M Facebook fans and 1M Instagram followers showing pride in self, the military, and the United States.


messenger opt-in rate


earned for every $1 spent on ShopMessage


abandoned carts recovered by messenger


Grunt Style used ShopMessage’s Smart Prompts to start the conversation while visitors browsed the site. They used ShopMessage Flows to follow up with abandoned cart reminders, receipts, post-purchase messages, and new product announcements.

Grunt Style wanted to reach customers using the same unabashedly patriotic voice they use on their social media presence and website. Grunt Style used ShopMessage’s message builder to incorporate interactivity, emojis, and animated GIFs into their Messenger conversations.

Last, exceptional customer service is core to Grunt Style’s success so they wanted to give immediate answers to customers on the Messenger channel. Grunt Style used ShopMessage to build a nested Messenger menu that allowed customers to shop or get answers to the most common questions with a click.

“ShopMessage blew us away with its performance, driving hundreds of thousands in sales in its first few days. With the help of our awesome agency, MuteSix, Messenger quickly became one of our top sales channels. We work hard but don’t take ourselves too seriously. ShopMessage lets us engage our customers one-to-one with a bit of humor and a lot of patriotism.”

- Daniel Alarik, Founder & CEO,
Grunt Style

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