MuteSix used video ads to quickly educate viewers and build desire for Mott & Bow’s stylish and high-quality denim.
return on ad spend
Getting Results with Facebook ads
The agency found that using entertaining and informative video resulted in more sales for Mott & Bow than any Page post or single image ad (even those in carousel format). To show the value of the jeans, MuteSix focused on fit, comfort, look and style in product-focused closeup shots. It also used aspirational lifestyle content to connect with potential consumers, showing young, attractive models wearing the designer jeans in cosmopolitan settings, set to a modern soundtrack.
To show the video to the people who were truly excited for Mott & Bow’s product, MuteSix created and reached out to a Custom Audience of people who had recently made purchases or added products to their carts on Mott & Bow’s website (by using the Facebook pixel installed there). The team then built and reached similar lookalike audiences.
This combination of careful targeting and high-performing video creative ultimately led to better campaign performance and an increase in total revenue. The campaign concluded with a 4.2X return on ad spend and over $1.3 million in sales.
"Without looking sales-y or getting aggressive with messaging, MuteSix was able to execute on a video creative strategy that reduced our cost per action and increased our revenue."