Converting hockey fans into subscribers

A global leader in direct-to-consumer streaming technology, BAMTECH Media operates a growing portfolio of video subscription services, including NHL.TV. Fans can subscribe to NHL.TV to watch out-of-market hockey games live and on demand in pristine HD quality anytime they want on any supported device.

347%

YTD ROAS

+80%

impression share on competitors’ keywords

25%

more transactions with 2% fewer clicks

Strategy

MuteSix used automated bid strategies, promotional ad copy, countdown customizers, and promotion extensions to highlight subscription price drops, resulting in a 25% increase in purchases. NHL.TV’s AdWords search ads targeted branded keywords, generic hockey searches, competitors’ names, and foreign language queries; and drove an 80% rise in impression share on competitors’ search terms.

"MuteSix is a stealth ninja Navy Seal team of paid marketers."


- Jon Wirt, Director of Marketing, NHL at BAMTECH
NHL

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