PreHeels—a clear protective spray that helps protect feet from blisters, irritations, cuts and chafing for up to 12 hours—was created from 3 years of research and development.
return on ad spend
increase in sales
decrease in cost per purchase
The PreHeels team partnered with agency MuteSix to promote its brand and encourage people to buy its product online. The company developed a mobile-optimized video ad following Facebook’s best practice guidelines:
PreHeels’ video opens with a young woman ready for a night on the town. Her enthusiasm is infectious and entices people to stop and watch the entire video.
The captioned video is strongly branded, showcasing both the PreHeels bottle and box, and demonstrates how the product works.
They experimented with different video types before finding that this type of raw footage ad was much more engaging than something more staged.