PURA D’OR naturally based hair care products are widely known for their restorative capabilities.
increase in subscription revenue YoY
increase in email revenue YoY
increase in highest month revenue
MuteSix worked closely with PURA D’OR marketing team in developing a strategy to rapidly increase revenues. The strategy involved converting one-time purchasers on purador.com to subscription purchasers on 2minuteclub.com. To make that strategy work, MuteSix recommended replacing the current ESP, which was limited in functionality and scalability, with a heavy-duty digital marketing solution that provides strong data segmentation and targeting capabilities along with a high degree of automation. MuteSix recommended Marketo. Just four months after replacing the ESP, nurture campaigns on both websites delivered exceptional results.