Alabama-based Redline Steel is a veteran-owned company that sells an array of steel art for home décor. It sells indoor and outdoor products, including flags, faith-based and military-based memorabilia, and monogrammed nameplates for the front of the house. Redline’s designs can also be emblazoned on shirts or phone cases, or be custom-ordered.
20%
higher return on ad spend compared to previous month.
3.4X
increase in revenue compared to previous month.
11X
increase in revenue, year over year
For Redline Steel, the fourth quarter of every year is all about holiday gifts. So the company worked with MuteSix, a digital ad agency, to get the most out of the end-of-year buying season. The team used consistent holiday-specific ad copy to emphasize the products’ gifting appeal. They made the messaging more urgent as the holiday grew closer to bring new customers to purchase and persuade loyal customers to spend a little more.
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